ORGANIZER
Primetrade Asia, Incorporated
5th Floor Accelerando Building,395 Sen. Gil Puyat Avenue, Bry. Bel-Air, 1209 Makati City, Metro Manila
Telephone Nos. (632) 896-0661, 896-0682 • Fax No.: (632) 896-0695
Website: www.primetradeasia.com
Primetrade Asia, Incorporated
5th Floor Accelerando Building,395 Sen. Gil Puyat Avenue, Bry. Bel-Air, 1209 Makati City, Metro Manila
Telephone Nos. (632) 896-0661, 896-0682 • Fax No.: (632) 896-0695
Website: www.primetradeasia.com
PARTNER ORGANIZATIONS
Book Development Association of the Philippines (BDAP)
Asian Catholic Communicators, Inc. (ACCI)
Philippine Booksellers Association, Inc. (PBAI)
Overseas Publishers’ Representatives Association of the Philippines (OPRAP
Book Development Association of the Philippines (BDAP)
Asian Catholic Communicators, Inc. (ACCI)
Philippine Booksellers Association, Inc. (PBAI)
Overseas Publishers’ Representatives Association of the Philippines (OPRAP
SUPPORTING ORGANIZATIONS
Association of Special Libraries of the Philippines (ASLP)
Medical & Health Librarians Association of the Philippines (MAHLAP)
Ortigas Center Library Consortium (OCLC) Inc.
Philippine Association of Academic and Research Librarians (PAARL)
Philippine Association of Teachers of Library Science (PATLS)
Philippine Librarians Association, Inc. (PLAI)
University of the Philippines Library Science Alumni Assn. (UPLSAA)
Association of Special Libraries of the Philippines (ASLP)
Medical & Health Librarians Association of the Philippines (MAHLAP)
Ortigas Center Library Consortium (OCLC) Inc.
Philippine Association of Academic and Research Librarians (PAARL)
Philippine Association of Teachers of Library Science (PATLS)
Philippine Librarians Association, Inc. (PLAI)
University of the Philippines Library Science Alumni Assn. (UPLSAA)
ADVERTISING AND PROMOTIONAL EFFORTS
A fully integrated visitor promotion campaign shall be launched by the Organizer to ensure maximum attendance of trade visitors.
Advertising
A tri-media campaign shall be implemented. Print advertisements shall be released in major broadsheets and magazines while radio and television announcements shall be coordinated with the networks.
Publicity
Awareness is created through news/photo releases and feature articles in major newspapers and magazines and plugs in TV and radio stations. Each exhibitor is encouraged to submit articles and photographs of their latest news or products for inclusion in the event’s general publicity efforts.
Special Events
To hype up the fair’s festive and educational atmosphere, exhibitors and sponsors are encouraged to draw up their line-up of special events such as book launchings, seminars and workshops, quiz competitions and educational video screenings in coordination with the Organizer.
Collateral Materials
Posters, billboards, streamers and banners shall be installed in strategic areas to generate greater awareness among the general public. Posters and flyers shall also be supplied to exhibitors for their own distribution to branches and other target areas.
A fully integrated visitor promotion campaign shall be launched by the Organizer to ensure maximum attendance of trade visitors.
Advertising
A tri-media campaign shall be implemented. Print advertisements shall be released in major broadsheets and magazines while radio and television announcements shall be coordinated with the networks.
Publicity
Awareness is created through news/photo releases and feature articles in major newspapers and magazines and plugs in TV and radio stations. Each exhibitor is encouraged to submit articles and photographs of their latest news or products for inclusion in the event’s general publicity efforts.
Special Events
To hype up the fair’s festive and educational atmosphere, exhibitors and sponsors are encouraged to draw up their line-up of special events such as book launchings, seminars and workshops, quiz competitions and educational video screenings in coordination with the Organizer.
Collateral Materials
Posters, billboards, streamers and banners shall be installed in strategic areas to generate greater awareness among the general public. Posters and flyers shall also be supplied to exhibitors for their own distribution to branches and other target areas.
Visitor Mailers/MIBF Informational Kits
Visitor mailers are disseminated to the general public in major public areas. The Organizer shall invite organizations, associations, public and private institutions through formal invitations and fax transmittals. MIBF Kits and Fact Sheets are distributed to potential and existing customers of booksellers and publishers such as various schools, colleges and universities as well as seminaries, congregations, parishes, non-government organizations, government agencies and private institutions.
Invitations
nvitations outlining dates, time and summary of exhibits, shall be circulated to key target groups. Although the Organizer shall provide general event tickets to exhibitors, participating companies may also prepare tickets approved by the Organizer for their own distribution to clients and guests.
Trade Associations
To encourage networking among different organizations, all major trade associations shall be invited to attend the fair.
E-Media Marketing
The Organizer maintains its own website for the book fair: www.manilabookfair.com for announcements and updates relevant to its partner organizations, exhibitors, sponsors and prospective visitors during the event. Visitors may browse through useful information that would entice them to visit the event. Electronic messages are also created for e-mail blasting to hype up interest for the event.
Exhibition Trade Directory
An exhibition directory shall be produced to serve as a comprehensive guide of the event. It shall include pertinent information about each exhibitor, ten (10) lines shall be allotted to each exhibitor free-of-charge. Exhibitors may likewise advertise in the directory at an additional cost.
Visitor mailers are disseminated to the general public in major public areas. The Organizer shall invite organizations, associations, public and private institutions through formal invitations and fax transmittals. MIBF Kits and Fact Sheets are distributed to potential and existing customers of booksellers and publishers such as various schools, colleges and universities as well as seminaries, congregations, parishes, non-government organizations, government agencies and private institutions.
Invitations
nvitations outlining dates, time and summary of exhibits, shall be circulated to key target groups. Although the Organizer shall provide general event tickets to exhibitors, participating companies may also prepare tickets approved by the Organizer for their own distribution to clients and guests.
Trade Associations
To encourage networking among different organizations, all major trade associations shall be invited to attend the fair.
E-Media Marketing
The Organizer maintains its own website for the book fair: www.manilabookfair.com for announcements and updates relevant to its partner organizations, exhibitors, sponsors and prospective visitors during the event. Visitors may browse through useful information that would entice them to visit the event. Electronic messages are also created for e-mail blasting to hype up interest for the event.
Exhibition Trade Directory
An exhibition directory shall be produced to serve as a comprehensive guide of the event. It shall include pertinent information about each exhibitor, ten (10) lines shall be allotted to each exhibitor free-of-charge. Exhibitors may likewise advertise in the directory at an additional cost.
List of Exhibitors
As of September 2011
A – Z Direct Marketing, Inc.
Abiva Publishing House, Inc.
Academic Book Sales, Inc.
Adarna House, Inc.
Alexan Commercial
AMA Group of Companies
Anvil Publishing, Inc.
Armvet Printing Company Inc.
Asia/Pacific Circulation Exponents, Inc.
Asiatype Distribution, Inc.
Ateneo de Manila University Press
Bayard Assumption Media Foundation
Belview Co., Inc.
Biblica Publishing & Distribution Fdn., Inc.
Book Trends Enterprises
Book Wagon (Pahina Inc.)
Bridge Publications, Inc.
Brunei Book Publishers Association
Buddha’s Light International Association, Phils.
Business Mirror
C & E Publishing, Inc.
Catholic Book Center
CD Books International, Inc.
Central Book Supply, Inc.
Christian Growth Ministries, Inc. (CGM)
Christian Literature Crusade, Inc.
Church Strengthening Ministry, Inc.
Claretian Communications Fdn., Inc.
Creative Mind Books Center
DeLider Technologies Inc.
Diwa Learning Systems Inc.
EDCA Publishing & Distributing Corp.
Edcrisch International Inc.
Elsevier (Singapore) Pte Ltd
Emerald Headway Distributors, Inc.
Eternal Publication
Evangelical Outreach Inc.
F & J de Jesus, Inc.
Fastbooks Educational Supply, Inc.
Felta Multi-Media, Inc.
Filway Marketing, Inc.
Forefront Book Co., Inc.
Fujian Publishing Industry Trading Corp.
Global Learning Media Corp.
Goethe-Institut Philippinen
Golden Books Services, Inc.
Goodwill Trading Co., Inc
Grail Message Reading Circle
Great Books Trading
Grolier Scholastic – Cyclophil Division
Gunnar Lie & Associates Ltd
High Access Line Phils. Corporation
Houghton Mifflin Harcourt
IBC Book Consolidators, Inc.
IBON Foundation, Inc.
Ideacademy/McGraw-Hill Education
iGroup Asia Pacific Ltd.
Ilaw ng Tahanan Publishing, Inc.
Indonesia Book Publishers Association
Instituto Cervantes
Jaypee Bros. Medical Publishers (P) Ltd
Jesuit Communications Foundation, Inc.
Katha Publishing Co., Inc.
Kumon Philippines, Inc.
Lampara Publishing House, Inc.
Laos Publishers Association
Lighthouse Educational Corporation
Lighthouse Inspirational
Linar Educational Materials, Inc.
Lippincott Williams & Wilkins
Liwayway Marketing Corporation / Oishi
Lorielle Educational Supplies and Materials (LESM)
Lyric Piano and Organ Corp.
Malaysian Book Publishers Association
Megatexts Phil., Inc.
Merriam & Webster Bookstore Inc.
Mind Mover Publishing House, Inc.
National Book Council of Malaysia
National Book Development Board
National Book Store, Inc.
National Commission for Culture and the Arts
National Historical Commission of the Phils.
Navigator Ministries, Inc.
New Century Books & General Merchandise
New Day Publishers
OMF Literature, Inc.
Omnibooks International Inc.
Overseas Publishers Representatives Association
of the Philippines (OPRAP)
Paulines
Pearson
Philippine Bible Society, Inc.
Philippine Christian Bookstore
Philippine Educational Publishers Association
Philmont Academic Solutions, Inc.
Phoenix Educational Systems, Inc.
Precious Pages Corporation
PSICOM Publishing, Inc.
Rarebook Enterprises
Reader’s Knowledge Bookstore
Rex Bookstore, Inc.
Sage Publications Limited (Sage Asia-Pacific Pte Ltd)
Shepherd House Publishers, Inc.
Shepherd’s Voice Publications, Inc.
Sinag-Tala Publishers, Inc.
St Pauls
Summit Media
The Philippine Star
The Ramakrishna Vedanta Society of the Phils., Inc.
Thistle International, Inc. / Britannica
Tradewinds Books
University of Santo Tomas Publishing House
University of the Philippines Press
Vibal Publishing House, Inc.
Vietnam Publishers Association (VPA)
Word & Life Publications
WS Pacific Publications, Inc.
A – Z Direct Marketing, Inc.
Abiva Publishing House, Inc.
Academic Book Sales, Inc.
Adarna House, Inc.
Alexan Commercial
AMA Group of Companies
Anvil Publishing, Inc.
Armvet Printing Company Inc.
Asia/Pacific Circulation Exponents, Inc.
Asiatype Distribution, Inc.
Ateneo de Manila University Press
Bayard Assumption Media Foundation
Belview Co., Inc.
Biblica Publishing & Distribution Fdn., Inc.
Book Trends Enterprises
Book Wagon (Pahina Inc.)
Bridge Publications, Inc.
Brunei Book Publishers Association
Buddha’s Light International Association, Phils.
Business Mirror
C & E Publishing, Inc.
Catholic Book Center
CD Books International, Inc.
Central Book Supply, Inc.
Christian Growth Ministries, Inc. (CGM)
Christian Literature Crusade, Inc.
Church Strengthening Ministry, Inc.
Claretian Communications Fdn., Inc.
Creative Mind Books Center
DeLider Technologies Inc.
Diwa Learning Systems Inc.
EDCA Publishing & Distributing Corp.
Edcrisch International Inc.
Elsevier (Singapore) Pte Ltd
Emerald Headway Distributors, Inc.
Eternal Publication
Evangelical Outreach Inc.
F & J de Jesus, Inc.
Fastbooks Educational Supply, Inc.
Felta Multi-Media, Inc.
Filway Marketing, Inc.
Forefront Book Co., Inc.
Fujian Publishing Industry Trading Corp.
Global Learning Media Corp.
Goethe-Institut Philippinen
Golden Books Services, Inc.
Goodwill Trading Co., Inc
Grail Message Reading Circle
Great Books Trading
Grolier Scholastic – Cyclophil Division
Gunnar Lie & Associates Ltd
High Access Line Phils. Corporation
Houghton Mifflin Harcourt
IBC Book Consolidators, Inc.
IBON Foundation, Inc.
Ideacademy/McGraw-Hill Education
iGroup Asia Pacific Ltd.
Ilaw ng Tahanan Publishing, Inc.
Indonesia Book Publishers Association
Instituto Cervantes
Jaypee Bros. Medical Publishers (P) Ltd
Jesuit Communications Foundation, Inc.
Katha Publishing Co., Inc.
Kumon Philippines, Inc.
Lampara Publishing House, Inc.
Laos Publishers Association
Lighthouse Educational Corporation
Lighthouse Inspirational
Linar Educational Materials, Inc.
Lippincott Williams & Wilkins
Liwayway Marketing Corporation / Oishi
Lorielle Educational Supplies and Materials (LESM)
Lyric Piano and Organ Corp.
Malaysian Book Publishers Association
Megatexts Phil., Inc.
Merriam & Webster Bookstore Inc.
Mind Mover Publishing House, Inc.
National Book Council of Malaysia
National Book Development Board
National Book Store, Inc.
National Commission for Culture and the Arts
National Historical Commission of the Phils.
Navigator Ministries, Inc.
New Century Books & General Merchandise
New Day Publishers
OMF Literature, Inc.
Omnibooks International Inc.
Overseas Publishers Representatives Association
of the Philippines (OPRAP)
Paulines
Pearson
Philippine Bible Society, Inc.
Philippine Christian Bookstore
Philippine Educational Publishers Association
Philmont Academic Solutions, Inc.
Phoenix Educational Systems, Inc.
Precious Pages Corporation
PSICOM Publishing, Inc.
Rarebook Enterprises
Reader’s Knowledge Bookstore
Rex Bookstore, Inc.
Sage Publications Limited (Sage Asia-Pacific Pte Ltd)
Shepherd House Publishers, Inc.
Shepherd’s Voice Publications, Inc.
Sinag-Tala Publishers, Inc.
St Pauls
Summit Media
The Philippine Star
The Ramakrishna Vedanta Society of the Phils., Inc.
Thistle International, Inc. / Britannica
Tradewinds Books
University of Santo Tomas Publishing House
University of the Philippines Press
Vibal Publishing House, Inc.
Vietnam Publishers Association (VPA)
Word & Life Publications
WS Pacific Publications, Inc.
Ayala Foundation, Inc.
Blue Silver and Black Marketing
Conrey Specialty Foods Inc.
Cosmos Bazar Inc. (Pilot Pens)
Five Senses Educational Materials
Gentle Star Trading Corp.
KYT Manufacturing and Marketing Corporation
LPI Rack Range Phils. Corp.
Microdata Systems and Management Inc.
Megaviz Publishing, Inc.
Mindwerks Toyshoppe
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